LOU MALNATI’S

A rebranding concept of Lou Malnati's Pizzeria, a Chicago staple restaurant, that includes a logo, menu and business card.

The idea behind the rebrand, was for Lou Malnati’s to stand out among the other competitors’ generic pizza logos. The circle around “Lou” is a simple, abstract representation of a pizza or a slice of pepperoni. The goal was to simplify the branding, while elevating it to be more modern.