Challenge
eos (Evolution of Smooth) wanted to reinvigorate its brand presence in the print space by appealing to Gen Z and Millennial consumers. The goal was to emphasize the brand’s fun, natural ingredients and unique spherical packaging in a saturated personal care market.

Approach
I designed two visually distinct print ads that evoke the feeling and mood of sunshine and happiness on a warm summer day. Since the brand is known for being organic and natural, I wanted the photography to be outside, while highlighting the product. Each layout prioritized visual storytelling, with product shots integrated into the composition rather than standing apart.

Outcome
The campaign was rolled out in popular lifestyle magazines and select retail posters. Both ads successfully represent eos through its eye-catching composition and brand alignment.