Challenge
The existing design of the Packaging & Processing magazine was outdated and in need of a refresh. The publication needed a modern look that appealed to both seasoned industry professionals and a younger, tech-savvy audience, while maintaining its authoritative voice.

Approach
When beginning the process of the redesign, my overall goal was to modernize the brand with a clean and minimalistic design aesthetic. I selected a modern sans serif typeface for body content, paired with a bold display font for headlines to create contrast and draw attention, and the logo became simplified. The refreshed color palette identified department sections for quick recognition. Intentional white space was left for readability and allowed page elements to “breathe”.

Outcome
The redesign resulted in a visually compelling, user-friendly publication that better communicates the magazine’s editorial voice and technical expertise. The new design established a flexible template for future issues, streamlining the production process.