CONTRACT PACKAGING MAGAZINE REDESIGN
Complete redesign of Contract Packaging magazine including logo, typography, color palette and layout.
When beginning the process of the redesign, my overall goal was to modernize the brand with a clean and minimalistic design aesthetic. The body copy font was switched from serif to sans serif and the logo became simplified. Specific colors identified department sections for quick recognition. Intentional white space was left for readability and allowed page elements to “breathe”.